Multi-year turnaround under CEO Marcelo Noronha, saying "2026 won't be a year of accommodation"
Marcelo Noronha
CEO · Executive on file, Plan buyer
Relationship
Not mapped
Likely agenda
Enterprise-wide priorities
Account health
36 Build · about $31M of planned deals (est.); Diamond account; 2 plans not yet started
Their priorities
Marcelo Noronha's 5-year transformation plan (from 2024) restructures segments, focuses on high-income clients, cuts costs (branch closures), invests in tech, and recovers ROE toward the cost of equity. He refuses to accelerate the plan despite market pressure. unverified
Why now: Multi-year turnaround under CEO Marcelo Noronha, saying "2026 won't be a year of accommodation".
Ask: A 4-week cost baseline and value-at-stake review: spend cube, benchmarks and 3-5 levers with savings ranges, ready for the next earnings or board cycle.
Why now: Core modernization, AI (BIA virtual assistant) and cloud (AWS, Microsoft).
Ask: An 8-week modernization blueprint: application portfolio scan, target architecture, migration waves and a self-funding business case, using Accenture tooling for code and dependency analysis.
36 Build · about $31M of planned deals (est.); Diamond account; 2 plans not yet started
Their priorities
Marcelo Noronha's 5-year transformation plan (from 2024) restructures segments, focuses on high-income clients, cuts costs (branch closures), invests in tech, and recovers ROE toward the cost of equity. He refuses to accelerate the plan despite market pressure. unverified
Banco Central do Brasil. Pix and open finance regulation. unverified
Why now: Multi-year turnaround under CEO Marcelo Noronha, saying "2026 won't be a year of accommodation".
Ask: A 4-week cost baseline and value-at-stake review: spend cube, benchmarks and 3-5 levers with savings ranges, ready for the next earnings or board cycle.
Why now: Core modernization, AI (BIA virtual assistant) and cloud (AWS, Microsoft).
Ask: An 8-week modernization blueprint: application portfolio scan, target architecture, migration waves and a self-funding business case, using Accenture tooling for code and dependency analysis.
Other firms at the account: IBMmentions unverified
COO
Name not on file · Plan buyer
Relationship
Not mapped
Likely agenda
Cost & operations, AI & agents, Workforce transformation
Account health
36 Build · about $31M of planned deals (est.); Diamond account; 2 plans not yet started
Their priorities
Marcelo Noronha's 5-year transformation plan (from 2024) restructures segments, focuses on high-income clients, cuts costs (branch closures), invests in tech, and recovers ROE toward the cost of equity. He refuses to accelerate the plan despite market pressure. unverified
Core modernization, AI (BIA virtual assistant) and cloud (AWS, Microsoft). unverified
Why now: Multi-year turnaround under CEO Marcelo Noronha, saying "2026 won't be a year of accommodation".
Ask: A 4-week cost baseline and value-at-stake review: spend cube, benchmarks and 3-5 levers with savings ranges, ready for the next earnings or board cycle.
Why now: Core modernization, AI (BIA virtual assistant) and cloud (AWS, Microsoft).
Ask: An 8-week modernization blueprint: application portfolio scan, target architecture, migration waves and a self-funding business case, using Accenture tooling for code and dependency analysis.
Other firms at the account: IBMmentions unverified
Head of Transformation
Name not on file · Plan buyer
Relationship
Not mapped
Likely agenda
Enterprise-wide priorities
Account health
36 Build · about $31M of planned deals (est.); Diamond account; 2 plans not yet started
Their priorities
Marcelo Noronha's 5-year transformation plan (from 2024) restructures segments, focuses on high-income clients, cuts costs (branch closures), invests in tech, and recovers ROE toward the cost of equity. He refuses to accelerate the plan despite market pressure. unverified
Why now: Multi-year turnaround under CEO Marcelo Noronha, saying "2026 won't be a year of accommodation".
Ask: A 4-week cost baseline and value-at-stake review: spend cube, benchmarks and 3-5 levers with savings ranges, ready for the next earnings or board cycle.
Why now: Core modernization, AI (BIA virtual assistant) and cloud (AWS, Microsoft).
Ask: An 8-week modernization blueprint: application portfolio scan, target architecture, migration waves and a self-funding business case, using Accenture tooling for code and dependency analysis.
Why now: Core modernization, AI (BIA virtual assistant) and cloud (AWS, Microsoft).
Ask: An 8-week modernization blueprint: application portfolio scan, target architecture, migration waves and a self-funding business case, using Accenture tooling for code and dependency analysis.
Why now: Core modernization, AI (BIA virtual assistant) and cloud (AWS, Microsoft).
Ask: An 8-week modernization blueprint: application portfolio scan, target architecture, migration waves and a self-funding business case, using Accenture tooling for code and dependency analysis.
Other firms at the account: IBMmentions unverified
Sourcing. Built from the account brief, outreach plans, tracked intel and the relationship file. Items without a source link come from model knowledge and are unverified, and deal ranges are estimates. Confirm names and roles before the meeting.