Snapshot
Irish universal bank (retail, business banking, Davy wealth, New Ireland Assurance) with UK operations (Bank of Ireland UK, partnership with the Post Office). It gained customers after Ulster Bank and KBC Ireland left the market.
Talking points
- Strategy 2028 simplification. Resilience and core modernization.
Likely opportunities
- Core and digital modernization. Wealth platform. AI operations.
Outreach plans
2 plans for the main opportunities, in outreach wave 2. All budgets, deal sizes and dates are planning estimates made from the public brief, not from client data or Accenture financials. Executive names are used only where the brief also names them; verify roles and names before outreach.
1Core and digital modernizationCloud & coreIdentified$4M–$12M
The Bank of Ireland Group brief flags this opportunity: Core and digital modernization. Lead with a fixed-scope 8-week entry offer that proves value quickly, then grow it into a multi-year modernization program delivered in migration waves.
From opportunity: Core and digital modernization
- Why now
- Core modernization and cloud.
- Buyers
- CIO · CTO · COO · CFO Mark Spain
- Our sponsor
- Accenture Technology MD for the account, with the Cloud First lead for Financial Services
- Entry
- An 8-week modernization blueprint: application portfolio scan, target architecture, migration waves and a self-funding business case, using Accenture tooling for code and dependency analysis.. Existing CAL relationship. Account lead (Raymond.A.Daly) brokers the first meeting with the CIO, and the sponsor brings the point of view.
- Proof points
- Core and platform modernization case studies
Deal size$4M–$12M
Pursuit cost$90K
Win probability30%
Estimate: Estimate. Pursuit cost is about 18 person-weeks of account, sponsor and SME time at a blended $5,000 per person-week. The entry offer itself is a fixed fee of roughly $140k, or an Accenture investment if the pursuit is contested. The deal range is the 12-24 month follow-on (a multi-year modernization program delivered in migration waves), scaled for a smaller client from a reference range of $20-60M. It is not based on client budget data. Win probability of 30% is a planning assumption for a Diamond.
Outreach sequence
- Week 1Estimate the legacy estate and run cost from public tech spend and peer benchmarks. Map the buying group (CIO, CTO, COO) and known Accenture relationships.Account lead (Raymond.A.Daly) with an industry SME
- Week 2Confirm the sponsor, pick two reference clients, and line up support from the client's hyperscaler and core platform vendor.Sponsor
- Week 3Reach the CIO with a one-page note on core and digital modernization, through the account lead.Account lead (Raymond.A.Daly)
- Week 4-5Executive meetings with the CIO and the CTO: test the hypotheses and offer the entry offer.Sponsor and account lead
- Week 6-7Show a gen-AI-assisted code analysis of a comparable legacy estate and a wave plan from a peer migration.Industry and technical SMEs
- Week 8Scope and price the entry offer with the client's working team; agree success measures.Pursuit lead
- Week 9-10Proposal review with the economic buyer (CFO Mark Spain) and procurement.Sponsor
- Week 11-12Sign the entry offer and mobilize the 8-week team.Delivery lead
- Week 20Read out results and propose the follow-on: a multi-year modernization program delivered in migration waves.Sponsor and delivery lead
Timeline
Jan 2027Jun 2027
Prepare and engageFirst executive meeting held with the CIO
ShapeEntry offer scoped with the client's working team
ProposeEntry offer signed
Deliver entry offerResults read out and follow-on proposal submitted
ExpandFollow-on program signed
Success measures
- Blueprint signed
- First migration wave live on schedule
- Run cost down 15-30% on migrated scope (target)
Risks
- Core vendors and offshore integrators bid aggressively on rates
- Multi-year programs need sustained board funding
- Competition (from the brief): Not confirmed.
2Wealth platformAI & agentsIdentified$1.6M–$5M
The Bank of Ireland Group brief flags this opportunity: Wealth platform. Lead with a fixed-scope 6-week entry offer that proves value quickly, then grow it into the advisor platform roadmap and the AI assistant rollout across the field.
From opportunity: Wealth platform
- Why now
- "Strategy 2028" focused on customers, simplification and technology after the KBC and Ulster exits.
- Buyers
- Head of Wealth / Advisor Platform · CIO · COO · Head of Client Experience
- Our sponsor
- Accenture Wealth Management MD, with the Data & AI lead as co-sponsor
- Entry
- A 6-week advisor productivity sprint: shadow 10-20 advisors, quantify time lost to admin, and ship one gen-AI assistant feature (meeting prep or follow-up) into a pilot branch.. Existing CAL relationship. Account lead (Raymond.A.Daly) brokers the first meeting with the Head of Wealth / Advisor Platform, and the sponsor brings the point of view.
- Proof points
- Advisor and client platforms case studies
Deal size$1.6M–$5M
Pursuit cost$65K
Win probability30%
Estimate: Estimate. Pursuit cost is about 13 person-weeks of account, sponsor and SME time at a blended $5,000 per person-week. The entry offer itself is a fixed fee of roughly $110k, or an Accenture investment if the pursuit is contested. The deal range is the 12-24 month follow-on (the advisor platform roadmap and the AI assistant rollout across the field), scaled for a smaller client from a reference range of $8-25M. It is not based on client budget data. Win probability of 30% is a planning assumption for a Diamond.
Outreach sequence
- Week 1Size advisor time lost to admin and the revenue per advisor that capacity is worth. Map the buying group (Head of Wealth / Advisor Platform, CIO, COO) and known Accenture relationships.Account lead (Raymond.A.Daly) with an industry SME
- Week 2Confirm the sponsor, pick two reference clients, and line up support from Salesforce, Microsoft or the client's CRM and LLM partners.Sponsor
- Week 3Reach the Head of Wealth / Advisor Platform with a one-page note on wealth platform, through the account lead.Account lead (Raymond.A.Daly)
- Week 4-5Executive meetings with the Head of Wealth / Advisor Platform and the CIO: test the hypotheses and offer the entry offer.Sponsor and account lead
- Week 6-7Run a design session with advisors and the platform team using a working assistant prototype.Industry and technical SMEs
- Week 8Scope and price the entry offer with the client's working team; agree success measures.Pursuit lead
- Week 9-10Proposal review with the economic buyer (COO) and procurement.Sponsor
- Week 11-12Sign the entry offer and mobilize the 6-week team.Delivery lead
- Week 18Read out results and propose the follow-on: the advisor platform roadmap and the AI assistant rollout across the field.Sponsor and delivery lead
Timeline
Feb 2027Jun 2027
Prepare and engageFirst executive meeting held with the Head of Wealth / Advisor Platform
ShapeEntry offer scoped with the client's working team
ProposeEntry offer signed
Deliver entry offerResults read out and follow-on proposal submitted
ExpandFollow-on program signed
Success measures
- Sprint signed
- Advisor admin time down 20%+ in the pilot (target)
- Net new assets or client satisfaction lift (client's measure)
Risks
- Wealth-tech vendors and in-house AI teams build the same assistant
- Compliance review of client-facing AI slows adoption
- Competition (from the brief): Not confirmed.
01Strategic priorities
- Myles O'Grady's "Strategy 2028" aims at stronger customer relationships, simplification and digital, and wealth and insurance growth.
- Tech modernization and resilience (after outages).
02Financial health and spend signals
- Lower rates are compressing NII. Cost discipline and capital returns.
03Leadership changes
- O'Grady is CEO. Mark Spain is CFO.
04Regulatory pressure
- Central Bank of Ireland. Tracker mortgage legacy. Operational resilience.
05M&A and restructuring
- Davy (2022). KBC Ireland loan book acquisition (2023).
06Tech stack and vendor footprint
- Core modernization and cloud. AI pilots.
07Competitor engagements
- Not confirmed.
08Risk disclosures
- Irish rate sensitivity, outages and UK exposure.
Workforce
No workforce data tracked yet. Add it in briefs/_intel/ise-birg.yaml.
Earnings call themes
No call themes tracked yet.
Regulatory actions
No consent orders, MRAs or fines tracked. See Regulatory pressure above for context.
Recent public signals
- Bank of Ireland Strategy 2028 (company)bankofireland.com
- Bank of Ireland Group Interim Report 2026 (company PDF)investorrelations.bankofireland.com
Sourcing. Bullets without a source link or a ✓ mark come from model knowledge (public information up to mid-2026) and have not been verified. Check them against the latest filings before using them with a client. Recent public signals were found by web search; most were judged from the headline and source, not a full read.