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Financial Services

The Goldman Sachs Group, Inc.

OneGS 3.0 AI-driven operating overhaul; exit from consumer (Apple Card) complete

GSFinancial Services/Capital Markets/Investment Banking & Brokerage(40203020)HQ New York, NYResearched Oct 25, 2026Unverified
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Leading global investment bank, organized as Global Banking & Markets (advisory, underwriting, trading) and Asset & Wealth Management. It has retreated from consumer banking (Marcus, Apple Card, GM card) to refocus on its core franchises and private markets.

Talking points

  • OneGS 3.0 is an end-to-end process re-engineering agenda. Speak to process mining, agent design and controls, not tools.
  • Apple Card exit means separation and transition services work on the Goldman side.

Likely opportunities

  • AI-enabled operations redesign in onboarding, lending ops and regulatory reporting under OneGS 3.0.
  • Separation and transition services for Apple Card. Scaling private-markets operations and fund administration.

Outreach plans

2 plans for the main opportunities, in outreach wave 2. All budgets, deal sizes and dates are planning estimates made from the public brief, not from client data or Accenture financials. Executive names are used only where the brief also names them; verify roles and names before outreach.

1AI-enabled operations redesign in onboardingAI & agentsIdentified$8M–$25M

The Goldman Sachs Group brief flags this opportunity: AI-enabled operations redesign in onboarding, lending ops and regulatory reporting under OneGS 3.0. Lead with a fixed-scope 6-week entry offer that proves value quickly, then grow it into a multi-wave agentic operations program with workforce transition and a managed run model.

From opportunity: AI-enabled operations redesign in onboarding, lending ops and regulatory reporting under OneGS 3.0

Why now
"OneGS 3.0" (launched in late 2025) uses AI to rewire processes such as client onboarding, lending, regulatory reporting and vendor management, with hiring restraint and targeted cuts.
Buyers
COO · Chief AI / Data Officer · CIO · CFO Denis Coleman
Our sponsor
Accenture Financial Services Operations MD, with the Data & AI lead as co-sponsor
Entry
A 6-week agentic operations diagnostic: map 3-5 high-volume processes, size the capacity release, and put one agent into production-grade pilot with controls and model-risk sign-off.. No CAL account team today. Enter through the sponsor's network, the client's hyperscaler and LLM partners and a short point-of-view note to the COO.
Proof points
Agentic AI operations case studies
Deal size$8M–$25M
Pursuit cost$130K
Win probability15%
Estimate: Estimate. Pursuit cost is about 26 person-weeks of account, sponsor and SME time at a blended $5,000 per person-week, including extra effort to win a first meeting without an account team. The entry offer itself is a fixed fee of roughly $270k, or an Accenture investment if the pursuit is contested. The deal range is the 12-24 month follow-on (a multi-wave agentic operations program with workforce transition and a managed run model), scaled for an extra-large (G-SIB or global leader) client from a reference range of $8-25M. It is not based on client budget data. Win probability of 15% is a planning assumption for an account without a CAL tier.

Outreach sequence

  1. Week 1Size the operations cost base and the capacity agentic AI could release, using public headcount and peer results. Map the buying group (COO, Chief AI / Data Officer, CIO) and known Accenture relationships.Industry MD with an industry SME
  2. Week 2Confirm the sponsor, pick two reference clients, and line up support from the client's hyperscaler and LLM partners.Sponsor
  3. Week 3-5Reach the COO with a one-page note on AI-enabled operations redesign in onboarding, lending ops and regulatory reporting under OneGS 3.0, through a warm introduction or an industry event.Industry MD
  4. Week 6-7Executive meetings with the COO and the Chief AI / Data Officer: test the hypotheses and offer the entry offer.Sponsor and industry MD
  5. Week 8-9Demo an operations agent on a process the client runs at scale, with the controls and workforce plan around it.Industry and technical SMEs
  6. Week 10Scope and price the entry offer with the client's working team; agree success measures.Pursuit lead
  7. Week 11-12Proposal review with the economic buyer (CFO Denis Coleman) and procurement.Sponsor
  8. Week 13-14Sign the entry offer and mobilize the 6-week team.Delivery lead
  9. Week 20Read out results and propose the follow-on: a multi-wave agentic operations program with workforce transition and a managed run model.Sponsor and delivery lead

Timeline

Jan 2027Jun 2027
Prepare and engageFirst executive meeting held with the COO
ShapeEntry offer scoped with the client's working team
ProposeEntry offer signed
Deliver entry offerResults read out and follow-on proposal submitted
ExpandFollow-on program signed

Success measures

  • Diagnostic signed
  • Pilot process cost or cycle time down 30%+ (target)
  • Scaled program funded within two quarters

Risks

  • Large in-house AI teams want to build alone
  • Workforce and model-risk concerns slow the move from pilot to production
  • Competition (from the brief): Strong in-house engineering.
2Separation and transition services for Apple CardM&A & integrationIdentified$8M–$25M

The Goldman Sachs Group brief flags this opportunity: Separation and transition services for Apple Card. Lead with a fixed-scope 3-week entry offer that proves value quickly, then grow it into the separation program office, TSA exits and target-state build.

From opportunity: Separation and transition services for Apple Card

Why now
Apple Card exit means separation and transition services work on the Goldman side.
Buyers
COO · CFO Denis Coleman · Separation program lead · CIO
Our sponsor
Accenture M&A and Separation lead for Financial Services, with the account's client lead as relationship sponsor
Entry
A 3-week TSA exit health check: inventory every open service, cost the run-rate of each, and produce a dated exit plan with the stranded-cost reduction it unlocks.. No CAL account team today. Enter through the sponsor's network, the hyperscaler hosting the target state and a short point-of-view note to the COO.
Proof points
Separation and TSA exit case studies
Deal size$8M–$25M
Pursuit cost$130K
Win probability15%
Estimate: Estimate. Pursuit cost is about 26 person-weeks of account, sponsor and SME time at a blended $5,000 per person-week, including extra effort to win a first meeting without an account team. The entry offer itself is a fixed fee of roughly $140k, or an Accenture investment if the pursuit is contested. The deal range is the 12-24 month follow-on (the separation program office, TSA exits and target-state build), scaled for an extra-large (G-SIB or global leader) client from a reference range of $8-25M. It is not based on client budget data. Win probability of 15% is a planning assumption for an account without a CAL tier.

Outreach sequence

  1. Week 1Build a view of the open TSAs and stranded costs from filings and the deal announcement. Map the buying group (COO, CFO Denis Coleman, Separation program lead) and known Accenture relationships.Industry MD with an industry SME
  2. Week 2Confirm the sponsor, pick two reference clients, and line up support from the hyperscaler hosting the target state.Sponsor
  3. Week 3-5Reach the COO with a one-page note on separation and transition services for Apple Card, through a warm introduction or an industry event.Industry MD
  4. Week 6-7Executive meetings with the COO and CFO Denis Coleman: test the hypotheses and offer the entry offer.Sponsor and industry MD
  5. Week 8-9Walk the separation office through a TSA exit playbook and a comparable separation timeline.Industry and technical SMEs
  6. Week 10Scope and price the entry offer with the client's working team; agree success measures.Pursuit lead
  7. Week 11-12Proposal review with the economic buyer (CFO Denis Coleman) and procurement.Sponsor
  8. Week 13-14Sign the entry offer and mobilize the 3-week team.Delivery lead
  9. Week 17Read out results and propose the follow-on: the separation program office, TSA exits and target-state build.Sponsor and delivery lead

Timeline

Feb 2027Jul 2027
Prepare and engageFirst executive meeting held with the COO
ShapeEntry offer scoped with the client's working team
ProposeEntry offer signed
Deliver entry offerResults read out and follow-on proposal submitted
ExpandFollow-on program signed

Success measures

  • TSA health check signed
  • TSA exits on or ahead of contractual dates
  • Stranded cost removed within 12 months of close (client's measure)

Risks

  • The incumbent separation adviser (often a Big Four firm) holds the program office
  • Exit dates slip because the buyer or seller is not ready
  • Competition (from the brief): Strong in-house engineering.

01Strategic priorities

  • "OneGS 3.0" (launched in late 2025) uses AI to rewire processes such as client onboarding, lending, regulatory reporting and vendor management, with hiring restraint and targeted cuts.
  • Growing durable revenue in Asset & Wealth Management and private credit, and keeping its lead in advisory and trading.
  • GS AI Assistant rolled out firmwide. Autonomous coding agents piloted with engineers (Devin/Cognition, 2025).

02Financial health and spend signals

  • Strong 2025-26 investment banking and trading revenue (record quarters in 2026 per headlines). Efficiency target of about 60%.
  • Tech and AI spend is protected while headcount is managed tightly.

03Leadership changes

  • David Solomon (Chair and CEO) and John Waldron (President and COO) are the presumed successor team. Denis Coleman is CFO. Marco Argenti is CIO and leads the AI push.

04Regulatory pressure

  • The CFPB fined Goldman in 2024 over Apple Card, and the consumer exit is now complete. Basel III endgame relief benefits markets-heavy banks. Ongoing scrutiny of trading controls.

05M&A and restructuring

  • Apple Card program transferring to JPMorgan (agreed in 2026). Bolt-ons in asset management, such as Industry Ventures (about $1B, 2025) and other private-markets and ETF deals.

06Tech stack and vendor footprint

  • Long-standing AWS partnership (cloud and data, Marquee and Transaction Banking platforms). Multi-model gen-AI platform using OpenAI, Anthropic, Google and Meta models via the GS AI Platform.

07Competitor engagements

  • Strong in-house engineering. McKinsey and BCG show up on strategy work. Accenture, Deloitte and Infosys appear on operations and regulatory work. No major public consultancy case study was confirmed.

08Risk disclosures

  • 10-K stresses market risk, cyber, AI model and conduct risk, and dependence on key personnel and cloud providers.

Workforce

46,000 employees (2025), +5% since 2021; revenue per employee about $1261K (-7%). Flatunverified

Job cuts

  • Mar 19, 2026 · Reported · 1,500 roles. Performance-based cuts of about 1,500 (3-5%) starting in April 2026.wkzo.com

Captive centers

  • Goldman Sachs Services India (Bengaluru, Hyderabad, India), about 9,000 staff, growing. Risk analytics and AI-driven trading work expanding.gladwininternational.com

Compare across accounts on the workforce page.

Earnings call themes

  • Q1 2026 Organic growthAI & automationEfficiency & costPrivate markets
    OneGS 3.0 AI-driven operating model; asset and wealth management growth.
    unverified
  • Q4 2025 Organic growthPrivate marketsAI & automationunverified

Regulatory actions

  • Oct 2024 · Fine CFPB · $89.8M · closed. Apple Card servicing failures (penalty and redress); the card program later moved to JPMorgan.unverified

Recent public signals

Sourcing. Bullets without a source link or a ✓ mark come from model knowledge (public information up to mid-2026) and have not been verified. Check them against the latest filings before using them with a client. Recent public signals were found by web search; most were judged from the headline and source, not a full read.